Role:

Lead Podcast Producer and Brand Strategist.

Project Description:

Tagged as the podcast where vulnerability meets empowerment, The Wiser Together Podcast tackles challenging subjects from spiritual disconnection to the perils of social media addiction through personal stories of growth, resilience, and flipping the script on life's obstacles by offering tangible strategies to listeners. Hosted by mental health and linguistics experts Amanda Rost and Sophia Green, the podcast serves as a platform for differing opinions to find middle ground and for vital conversations to be grounded in humour, deep research and expertise and in celebration of the power of female friendships.

Challenges:

Building and scaling brand awareness and engagement from the ground up with minimal production funding served as the largest challenge throughout this process. Collecting data and establishing strategies to ensure audiences were eaudience communications across social media and streaming platforms, editing and distributing episodes bi-weekly with a strong content balance, consistently readjusting content pillars and distribution plans to ensure consistent, impactful storytelling and engagement across platforms.

Outcomes:

Scaled Listenership upwards of 35% in 6 months upon implementing episode and branding strategies.